It was an exciting experience to work at LabelExpo, the biggest trade fair for labeling, product decoration and printing, taking place at the Brussels Expo Center. The assignment was to make photos for two American clients: for the company Rogers, which built the expo stands, and for Avery Dennison – the multinational manufacturer, exposing their adhesive technologies and packaging materials.
One of the challenges was to get accreditation and arrive to the shooting place very early in the morning, before the visitor arrive to the expo halls. I was literally the first person to enter the huge expo parking that morning! As a result we managed to create in a limited period of time the necessary images of both stands and products. Due to my prompt postproduction service the clients could share and publish the photos at social media at the same day.
